Consulting & Services
Enabling enterprise collaboration for companies throughout the world

Collaboration Product Management for Software Executives

Our extensive experience in software product companies allows us to develop product marketing business plans and strategies for collaborative software products.

The next “Killer-App”

There are no shortages of collaboration software on the market today. With the introduction of Enterprise Social Software (aka Enterprise Web 2.0 or Enterprise 2.0) and the convergence of Enterprise Content Management, new applications are being created everyday. But the next “Killer-App” is that innovative software product with the unique set of features and functionality that users find irresistible and companies find invaluable.

Where is the destination?

The first step in creating any new product is understanding what “done” looks like. We can help define what problem your product solves and what unique selling proposition it holds. Working backwards from the goal, a set of innovative features and functionality can be described that will fulfill the product’s vision. All of this, of course, within the context of your exit strategy, which is your ultimate goal.

Getting from point A to point B

Managing product requirements and the product marketing process can make the difference between a good product and a great product. The key to success is a well defined strategy and a flexible methodology used by an engaged and motivated team. Working with your staff, we can keep the process on track and manage inevitable changes, both internally and in the industry/market landscape.

Crossing the finish line

There are no medals for second place. Product launch must be executed flawlessly in order to claim the rewards of your investment. We will create a marketing strategy that will put your product on the map, gain new customers, or lead to an acquisition.

Killer-App or just Road Kill?

There has been no better time in history to launch a software product. But with the competitive nature of the industry today, product creation has become an “all-or-nothing” proposition. Don’t leave your product marketing management to chance. If you are ready to build the next killer-app, please contact us to arrange an initial consultation.